Help for Advertisers

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imadfg mgesYears ago I wrote and produced radio ads. Initially I naively believed that large corporations were highly sophisticated in how and where they placed ads. Over time I realized they were more clueless than I ever imagined.

There are a number of retail firms I patronize and always will. Home Depot is one of them. Musician’s Friend is another. Any time I go to the Home Depot web site to look for something, I will get Home Depot ads on my browser for the item I looked at for several days. I wonder if Home Depot has any idea, their ads are being shown to folks who are already their customers. I am not sure they do.Help for Advertisers Copyright

Trying to milk a market for more than it is worth is a common phenomenon but nowhere is it more widespread than in internet advertising. The efforts to put an ad in front of a reader on the internet have become desperate and heroic over the past six months. A reader feels almost as if someone is going to come out of the screen, hit them with a hammer and force them to look at an ad. It is a sad situation but these ads cannot be generating any revenue for the businesses which place them. I have gotten so fast at clicking the add off that I never even see it. I am sure the advertiser gets charged for for the impression anyway.

A smart advertiser knows that when ads become unreasonably too numerous, nobody sells anything. Consumers develop tolerance to advertising techniques the same way they do with some medications. So, it is getting harder and harder to get people to click the mouse. Overkill can kill anything.

There is no crime in advertising on the internet. I just doubt there is any profit in doing so.

Just Another Day at the Whorehouse by Curbside Jimmy by Curbside Jimmy

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About Fantasy Free Economics

James Quillian independent scholar,free market economist,and teacher of natural law. Who is James Quillian? Certainly I am nobody special, Just a tireless academic and deep thinker. Besides that, I have broken the code with respect to economics and political science. Credentials? Nothing you would be impressed with. I am not a household name. It is hard to become famous writing that virtually no one in the country is genuinely not in touch with reality. But, if I did not do that, there would be no point in my broking the broken the code. If you read the blog, it is easy to see that there are just a few charts, no math and no quantitative analysis. That is not by accident. Given what I know, those items are completely useless. I do turn out to be highly adept at applying natural law. Natural law has predominance over any principles the social science comes up. By virtue of understanding natural law, I can debunk, in just a few sentences , any theory that calls for intervention by a government. My taking the time to understand the ins and outs of Keynes General Theory is about like expecting a chemistry student to completely grasp all that the alchemists of the middle ages thought they understood in efforts to turn base metals into goal. Keynesian theory clearly calls for complete objectivity. Government can only make political decisions. Keynesian techniques call for economic decisions. So, why go any further with that? Fantasy Free Economics is in a sense a lot like technical analysis. Technical analysis began with the premise that it was impossible to gain enough information studying fundamentals to gain a trading advantage. Study the behavior of investors instead. Unlike technical analysis, I don't use technical charts. What I understand are the incentives of different people and entities active in the economics arena. For example, there is no such thing as an incentive to serve with life in the aggregate. In the aggregate, only self interest applies. It is routinely assumed otherwise. That is highly unappealing. But, I am sorry. That is the way it is. I can accept that because I am genuinely in touch with reality. Step one in using Fantasy Free Economics is for me to understand just how little I really know. A highly credentialed economist may know 100 times what I do based on the standard dogma. Compare the knowledge each of us has compared to all there is to know and we both look like we know nothing at all. There is always more than we don't know than what we do know. I am humble enough to present myself on that basis. Why? That is the way it is. I am not bad at math. I have taught math. What I understand is when to use it and when to rely on something else. Math is useless in natural law so I don't use it. While others look at numbers, I am busy understanding the forces in nature that makes their numbers what they are. That gives me a clear advantage.
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