This election year many lies will be told but not any more than audiences want to hear. The dynamics of telling lies are much like the dynamics of supply and demand for any product. The big difference is that the price is abstract but very real. The cost to a believer of lies can be incurred over a long period of time. The benefits are moment to moment. Always remember that the truth has no utility in politics so it is never spoken and would not be listened to if it was spoken.